TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Advertising worldwide
SN  - 9780132885980 (pbk) :
U1  - 659.1 MOO 
PY  - 1994///
CY  - New York, London
PB  - Prentice Hall
KW  - Advertising
KW  - Advertising media planning
KW  - International business
KW  - thema
N1  - Previous ed.: 1991
N2  - Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising
ER  -