Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington, Stephen Pettitt. 
 - 3rd ed. 
 - Harlow :  Financial Times Prentice Hall,  2003. 
 - xxiv, 1136 p. :  col. ill. ;  27 cm. 
<br/><br/> Previous ed.: London: Financial Times Management, 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. 
<br/><br/><label>ISBN: </label>9780273657910 (pbk.) :  £34.99 0273657917(pbk)  Đ64.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.<br/>Sales & marketing
<br/><br/><label>LC Class. No.: </label>HF5410 
<br/><br/><label>Dewey Class. No.: </label>658.8 BRA