TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy
SN  - 9780273651178 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 JOH 
PY  - 2002///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Strategic planning
KW  - Business planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
N1  - Previous ed.: Harlow: Prentice Hall, 1999; Includes bibliographical references and index
N2  - An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
ER  -