Exploring corporate strategy /
Gerry Johnson, Kevan Scholes.
- 6th ed.
- Harlow : Financial Times Prentice Hall, 2002.
- xxxvii, 607p. : ill. ; 25 cm.
Previous ed.: Harlow: Prentice Hall, 1999.
Includes bibliographical references and index.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
9780273651178 (pbk.) : �27.99 027365117X �54.95
98045769
Strategic planning. Business planning. Business and Management. Business strategy