Neumeier, Marty. <br/><br/>
The brand gap / 
Marty Neumeier. 
 - Indianapolis, Ind. :  London :  New Riders ;  Pearson Education [distributor],  2003. 
 - 172 p. ;  22 cm. 
<br/><br/> The title proper, other title information, and statement of reponsibility spread into four pages.  "AIGA"--Cover.  Includes index. 
<br/><br/> This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic. 
<br/><br/><label>ISBN: </label>9780735713307 (pbk.) :  £11.50 0735713308(pbk.)  Đ11.50 
<br/><br/><label>LCCN: </label>2002110725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing<br/>Brand name products--Planning<br/>Brand name products.<br/>Internet marketing.<br/>Business and Management.<br/>Sales & marketing<br/>Management & management techniques<br/>Graphics programming<br/>Business & Management<br/>Internet guides & online services
<br/><br/><label>LC Class. No.: </label>HD69.B7 
<br/><br/><label>Dewey Class. No.: </label>658.827 NEU