TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780131212763 (pbk.) :
U1  - 658.8 KOT 
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
N1  - Previous ed.: 2001; Includes bibliographical references and index
N2  - This is an international edition of an established marketing title widely used by colleges and universities throughout the world
ER  -