Review of marketing research. Volume 4 [electronic resource] /
edited by Naresh K. Malhotra.
- Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008.
- xix, 202 p. : ill.
- Review of marketing research ; 4 .
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.