Review of marketing research. Volume 4 [electronic resource] / edited by Naresh K. Malhotra. - Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008. - xix, 202 p. : ill. - Review of marketing research ; 4 .

Includes bibliographical references.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Marketing research.
Marketing.


Electronic books.

HF5415.2 / .R484 2008