TY  - BOOK
ED  - INSEAD.
ED  - J.L. Kellogg Graduate School of Management.
ED  - London Business School.
ED  - Wharton School.
TI  - Mastering marketing: the complete MBA companion in marketing
T2  - Financial Times mastering series
SN  - 9780273642220 (pbk.) :
AV  - HF5410 
U1  - 658.8 DIC 
PY  - 1999///
CY  - London
PB  - Financial Times
KW  - Marketing
KW  - Business and Management
KW  - ukslc
KW  - Children's / Teenage general interest: Work & industry / world of work
KW  - thema
KW  - Business strategy
KW  - Management of specific areas
KW  - Sales & marketing management
KW  - Sales & marketing
KW  - Market research
N1  - Published in association with INSEAD, Kellogg, London Business School, Wharton; In association with Insead, Kellogg, London Business School, Wharton; Publisher on spine: FT Prentice Hall; Includes bibliographical references and index
N2  - Mastering Marketing covers the basics of the subject, but the main focus is on the many challenges for marketers in the 21st century, including how to best make use of new cutting edge technology
ER  -