TY  - BOOK
AU  - Oppenheim,A.N.
AU  - Oppenheim,A.N.
TI  - Questionnaire design, interviewing and attitude measurement
SN  - 9780826451767 (pbk.) :
AV  - HN29 .O67 1992
U1  - 300.72 OPP 
PY  - 1992///
CY  - London
PB  - Continuum
KW  - Attitude (Psychology)
KW  - Testing
KW  - Questionnaires
KW  - Social surveys
KW  - Social sciences
KW  - Research
KW  - Design
KW  - Interviewing in sociology
KW  - Society
KW  - ukslc
KW  - Social research & statistics
KW  - thema
N1  - Rev. ed. of: Questionnaire design and attitude measurement. [1966]; Includes bibliographical references and index; 1.Introduction to survey design -- 2.Analytic survey designs -- 3.Descriptive survey designs -- 4.Pilot work -- 5.The exploratory interview -- 6.Standardized interviews -- 7.Questionnaire planning -- 8.Question wording -- 9.Some basic measurement theory -- 10.Designing attitude statements -- 11.Attitude scaling -- 12.Projective techniques in attitude study -- 13.Varieties and applications -- 14.Data processing - 15.Statistics analysis
ER  -