Lambin, Jean-Jacques. <br/><br/>
Strategic marketing management. 
Jean-Jacques Lambin. 
 - London :  McGraw-Hill,  1996. 
 - 720p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1.The changing role of marketing -- 1.The role of marketing in the firm and ina market economy -- 2.From marketing to market-driven management -- Par t2.Understanding buyer behaviour -- 3.Marketing and they buyer\'s motivation -- 4.The buyer\'s choice behaviour -- 5.Marketing research and information systems -- 6.The buyer\'s response behaviour -- Part 3.Marketing strategy development -- 7.Needs analysis through market segmentation -- 8.Marketing attractiveness analysis -- 9.Competitiveness analysis -- 10.Formulating a marketing strategy -- 11.The strategic marketing plan -- Part 4.Strategic marketing in action -- 12.New product design -- 13.Distribution channel decisions -- 14.Strategic pricing decisions -- 15.Strategic communication decisions -- Part 5.Case studies -- 16.Case studies in strategic marketing. 
<br/><br/><label>ISBN: </label>9780077092276 (pbk.) :  �23.95 0077092279 (pbk. : alk. paper)  �51.75 
<br/><br/><label>LCCN: </label>96027234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Europe<br/>Marketing--Management<br/>Strategic planning.<br/>Business and Management.<br/>Sales & marketing management
<br/><br/><label>Dewey Class. No.: </label>658.802 LAM