International strategic alliances : co-operating to compete /
David Faulkner.
- London ; New York : McGraw-Hill, c1995.
- xi,221p. : ill. ; 24cm.
Bibliography: p212-215. _ Includes index.
Includes bibliographical references (p. 212-215) and index.
This guide describes how to make a success in the global market-place through alliances. It shows how to form the right alliance with the right company and make the partnership work. Case studies are used to illustrate successes and failures in real terms.
9780077079260 : No price 0077079264 : Đ22.95
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Strategic alliances (Business)--Case studies International business enterprises--Case studies International business Business strategy Takeovers, mergers & buy-outs