Competition through innovation : essential strategies for small and medium-sized firms /
Bertrand Bellon, Graham Whittington.
- Dublin : Oak Tree Press, c1996.
- viii,406p. ; 24cm.
Includes bibliographies and index.
Today, innovation is essential for the development, and even for the survival of businesses, and can be influential in a number of areas. This book seeks to encourage businesses in Europe to develop and sustain the process of "innovation as a state of mind", and to confront the obstacles to growth.
9781860760358 (pbk) : No price 186076035X (pbk)
Competition. Business strategy Small businesses & self-employed Organizational theory & behaviour