TY  - BOOK
AU  - Elkin,Paul
TI  - Mastering business planning and strategy: the power of strategic thinking
SN  - 9781854180728 (pbk.) :
U1  - 658.4012 ELK 
PY  - 1998///
CY  - London
PB  - Thorogood
KW  - Business planning
KW  - Strategic planning
KW  - Problems, exercises, etc
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
N1  - "A Hawksmere Masters in management book."--Back cover
N2  - This text looks at techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for market-place success, option appraisal and strategic decision-making, as well as managing change
ER  -