Elkin, Paul. <br/><br/>
Mastering business planning and strategy :  the power of strategic thinking. 
Paul Elkin. 
 - London :  Thorogood,  1998. 
 - 280p. ;  29 cm. 
 - Masters in management series .
<br/><br/> "A Hawksmere Masters in management book."--Back cover. 
<br/><br/> This text looks at techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for market-place success, option appraisal and strategic decision-making, as well as managing change. 
<br/><br/><label>ISBN: </label>9781854180728 (pbk.) :  £19.95 1854181904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.<br/>Business planning--Problems, exercises, etc<br/>Strategic planning--Problems, exercises, etc<br/>Business and Management.<br/>Business strategy
<br/><br/><label>Dewey Class. No.: </label>658.4012 ELK 658.4012