TY  - BOOK
AU  - Harris,Phil
AU  - McDonald,Frank
TI  - European business and marketing: strategic issues 
SN  - 9781853962516 (pbk) :
U1  - 658.848 HAR 
PY  - 1994///
CY  - London
PB  - Paul Chapman
KW  - Marketing
KW  - European Union countries
KW  - International business
KW  - thema
KW  - Sales & marketing
KW  - Business strategy
KW  - Commerce
KW  - Business
KW  - Europe
N1  - Includes bibliographical references (p. [237]-241) and index
ER  -