TY  - BOOK
AU  - Cabañero-Verzosa,Cecilia
ED  - ProQuest (Firm)
TI  - Counting on communication: the Uganda nutrition and early childhood development project 
T2  - World Bank working paper
AV  - RA552.U33 C33 2005
U1  - 353.6274096761 22
PY  - 2005///
CY  - Washington, D.C.
PB  - World Bank
KW  - Health promotion
KW  - Uganda
KW  - Malnutrition in children
KW  - Prevention
KW  - Economic assistance
KW  - Health, Nutrition, and Population
KW  - Social and Cultural Issues
KW  - Electronic books
N1  - Includes bibliographical references; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=459369
ER  -