TY - BOOK AU - McNamee,Patrick B. TI - Strategic management: a PC-based approach SN - 9780750605052 (pbk) : U1 - 658.401202855365 MCN PY - 1992/// CY - Oxford PB - Butterworth-Heinemann KW - Strategic planning KW - Data processing KW - Business strategy KW - thema KW - Management & management techniques KW - Personal computers KW - Computer science KW - Business KW - Management KW - Use of KW - Computers N1 - Unable to replace out of print 29.1.96; System requirements for computer program disk: IBM PC or compatible; DOS; at least 640K RAM; hard disk with approx. 4 MB free; high density disk drive; color monitor recommended; "Instructions for using the computer diskette": folder ([4] p.) inserted; Includes bibliographical references and index N2 - The concept of strategic management is now widely recognized and this book aims to make its use more widespread. It presents core concepts in strategic management, explaining the language of strategy. The book includes a free disk and aims to provide the computing skills to develop planning models ER -