TY  - BOOK
AU  - Craig,James C.
AU  - Grant,R.M.
AU  - Grant,Robert M.
ED  - Association for Management Education and Development.
TI  - Strategic management
T2  - The fast-track MBA series
SN  - 9780749410636 (pbk) :
U1  - 658.4012 CRA 
PY  - 1993///
CY  - London
PB  - Kogan Page in association with AMED
KW  - Strategic planning
KW  - Business strategy
KW  - thema
KW  - Management & management techniques
KW  - Management
N1  - Includes bibliographical references (p. [151]-152) and index
N2  - Demonstrating the fundamental concepts, frameworks and ideas behind strategic management, this handbook explains how managers define goals, analyze the key factors for success, use an organization's resources, utilize global strategies and cope with the problems of forecasting
ER  -