Strategic management /
James C. Craig, Robert M. Grant.
- London : Kogan Page in association with AMED, 1993.
- 167p.
- The fast-track MBA series .
- The fast-track MBA series. .
Includes bibliographical references (p. [151]-152) and index.
Demonstrating the fundamental concepts, frameworks and ideas behind strategic management, this handbook explains how managers define goals, analyze the key factors for success, use an organization's resources, utilize global strategies and cope with the problems of forecasting.
9780749410636 (pbk) : £12.95 0749410639
Strategic planning. Business strategy Management & management techniques