Faulkner, David, 1938-

The challenge of strategic management / David Faulkner and Gerry Johnson. - London : Kogan Page [with] Cranfield School of Management, 1992. - 263p. - The Cranfield Management research series . - The Cranfield Management Research series. .

Includes bibliographical references and index.

A critical study of business strategies and strategic management, which discusses the changing business environment, the economic principles of strategy, strategic alliances and policies in a changing Europe.

9780749407667 (pbk) : £16.95 0749407662

93146257


Strategic planning.
Industrial management.
Business strategy
Management & management techniques
Sales & marketing

Business Planning

658.4012 FAU