TY  - BOOK
AU  - Woodruffe,Helen
TI  - Services marketing
SN  - 9780712110396 (pbk.) :
U1  - 658.802 WOO 
PY  - 1995///
CY  - London
PB  - Pitman
KW  - Professions
KW  - Marketing
KW  - Service industries
KW  - Management
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
KW  - Sales & marketing
KW  - Hospitality & service industries
N1  - Includes bibliographical references (p. 299) and index
N2  - This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored
ER  -