Services marketing /
Helen Woodruffe.
- London : Pitman, 1995.
- ix, 307p. ; 24 cm.
- M & E .
Includes bibliographical references (p. 299) and index.
This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.
9780712110396 (pbk.) : £14.99 0712110399
Professions--Marketing Service industries--Marketing--Management Marketing. Marketing--Management Service industries--Marketing Business and Management. Business strategy Sales & marketing Hospitality & service industries