TY  - BOOK
AU  - Weitz,Barton A.
AU  - Wensley,Robin
TI  - Readings in strategic marketing
T2  - The Dryden Press series in marketing
SN  - 9780030208645 (pbk) :
AV  - HF5415 
U1  - 658.802 WEI 
PY  - 1988///
PB  - Dryden
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Business strategy
KW  - thema
KW  - Sales & marketing
N1  - Includes bibliographies and index
ER  -