Readings in strategic marketing / 
[edited by] Barton A. Weitz, Robin Wensley. 
 -  Dryden,  c1988. 
 - x,534p. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>9780030208645 (pbk) :  £14.50 0030208645 (pbk.) 
<br/><br/><label>LCCN: </label>87022274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Business strategy<br/>Sales & marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.802 WEI