TY  - BOOK
AU  - Berry,Leonard L.
AU  - Parasuraman,A.
TI  - Marketing services: competing through quality 
SN  - 9780029030790 :
AV  - HF5415.5 .B48 1991
U1  - 658.8 BER 
PY  - 1991///
CY  - New York, Toronto, New York
PB  - Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International
KW  - Customer services
KW  - Service industries
KW  - Marketing
KW  - Business strategy
KW  - thema
KW  - Sales & marketing
N1  - Includes bibliographical references (p. 191-203) and index
UR  - http://www.loc.gov/catdir/bios/simon051/91013029.html
UR  - http://www.loc.gov/catdir/description/simon031/91013029.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/91013029-s.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/91013029-t.html
ER  -