Marketing services : competing through quality /
Leonard L. Berry, A. Parasuraman.
- New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
- xi, 212 p. : ill. ; 25 cm.
Includes bibliographical references (p. 191-203) and index.
9780029030790 : $24.95 002903079X : $24.95
91013029
Customer services. Service industries--Marketing Business strategy Sales & marketing