TY  - BOOK
AU  - Silverman,George
ED  - ProQuest (Firm)
TI  - The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth 
AV  - HF5827.95 .R67 2001
U1  - 658.8 21
PY  - 2001///
CY  - New York
PB  - AMACOM
KW  - Word-of-mouth advertising
KW  - Marketing
KW  - Electronic books
N1  - Includes index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - http://ebookcentral.proquest.com/lib/aitie/detail.action?docID=243080
ER  -