The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth / [electronic resource] :
by George Silverman.
- New York : AMACOM, 2001.
- xii, 258 p.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.