David, Fred R.

Strategic management / Fred R. David. - 4th ed. - New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993. - xxv, 931 p. : ill., maps ; 25 cm.

Includes bibliographical references and indexes.

9780023278419 0023278412

92012271


Strategic planning--Case studies
Strategic planning.
Business strategy
Management & management techniques

HD30.28 / .D385 1993

658.4012 DAV