Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 3rd ed. 
 - Boston, Mass. :  Kent Pub. Co.,  c1987. 
 - xix, 700 p., [8] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>9780534075309 :  $29.00 0534075304 :  $29.00 
<br/><br/><label>LCCN: </label>86021336 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)<br/>Market research
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .A83 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8342 ASS