TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780471532538 (pbk) :
U1  - 658.8 AAK 
PY  - 1992///
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Business & Management
KW  - thema
KW  - Business strategy
KW  - Sales & marketing
KW  - Business
N1  - Includes bibliographical references and index
N2  - Designed for courses in marketing strategy or policy, this textbook explains how to conduct a marketing analysis, how to make strategic investment decisions and how to determine and develop sustainable competitive advantages
ER  -