Strategic market management.
David A. Aaker.
- 3rd ed.
- Wiley, c1992.
- xvi,394p.
Includes bibliographical references and index.
Designed for courses in marketing strategy or policy, this textbook explains how to conduct a marketing analysis, how to make strategic investment decisions and how to determine and develop sustainable competitive advantages.
9780471532538 (pbk) : £24.50 0471532533
91037942
Marketing--Management Business & Management Business strategy Sales & marketing