Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 4th ed. 
 - New York ;  Chichester :  Wiley,  c1995. 
 - xv,379p. :  ill. ;  23cm. 
<br/><br/> Previous ed.: 1992.  Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1: Introduction and Overview -- Chapter 1.Business strategy -- Chapter 2.Strategic market management.  Part 2: External Analysis -- Chapter 3.Customer analysis -- Chapter 4.Competitor analysis -- Chapter 5.Market analysis -- Chapter 6.Environmental analysis.  Part 3: Internal Analysis -- Chapter 7.Self-analysis -- Chapter 8.Portfolio analysis.  Part 4: Alternative Business Strategies -- Chapter 9.Obtaining a sustainaable competitive advantage -- Chapter 10.Differntiation strategies -- Chapter 11.Obtaining an SCA-low cost, focus and the preemptive move -- Chapter 12.Growth strategies; penetration, product-market expansion, and vertical integration -- Chapter 13.Diversification -- Chapter 14.Strategies in declining and mature markets -- Chapter 15.Global strategies.  Part 5: Implementation and The Planning Process -- Chapter 16.Implementating the strategy -- Chapter 17.Formal planning systems. 
<br/><br/> Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company. 
<br/><br/><label>ISBN: </label>9780471309567 (pbk) :  £17.95 0471309567 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>94029888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Business & Management<br/>Business strategy<br/>Sales & marketing management
<br/><br/><label>Subjects--Index Terms: </label>Business  Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 AAK