Doing business in emerging markets : roadmap for success / [electronic resource]
Marcus Goncalves, José Alves, and Rajabahadur V. Arcot.
- First edition.
- 1 online resource (151 pages)
- Economics collection, 2163-7628 .
- 2014 digital library. Economics collection. .
Part of: 2014 digital library.
Includes bibliographical references (pages 131-147) and index.
1. Entering an emerging market -- 2. The importance of market research and business intelligence -- 3. Coping with political and economic risks -- 4. FCPA: dealing with corruption and crime -- 5. Coping with the global and emerging market crisis -- About the authors -- Advance quotes for doing business in emerging markets -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
Reflects the challenges and opportunities facing international businesses and professionals when operating in emerging markets, particularly in the wake of the financial crisis of 2008. This book is filled with valuable information and real-world facts and examples from across the globe. It covers all the key topics on conducting business in emerging markets, addressing important aspects of entering a new market, as well as post-entry issues and strategies, such as dealing with corruption, the application of the United States Foreign Corrupt Practice Act (FCPA), international market research and more, demonstrating how the emerging market context challenges traditional international business theories and even best practices. Marcus Goncalves, Fall 2014.
9781631570186
International business enterprises. International trade.
Developing countries--Economic conditions.
emerging markets FCPA global corruption global crime international business, international marketing research