TY - BOOK AU - Bhasin,Balbir B. TI - Burma: business and investment opportunities in emerging Myanmar T2 - International business collection, SN - 9781606494103 AV - HC422 .B423 2014 U1 - 338.9591 23 PY - 2014/// CY - New York, New York (222 East 46th Street, New York, NY 10017) PB - Business Expert Press KW - Investments, Foreign KW - Burma KW - Business enterprises, Foreign KW - Commerce KW - Myanmar KW - Association of Southeast Asian Nations KW - Asian cultures KW - business opportunities KW - business strategy KW - cross-cultural communications KW - emerging markets KW - foreign direct investment KW - global business KW - global strategy KW - technology transfer KW - international trade KW - international management KW - international marketing KW - international marketing research KW - Electronic books N1 - Part of: 2014 digital library; Includes bibliographical references (pages 139-151) and index; Introduction -- Acknowledgments -- 1. Background: understanding Myanmar -- 2. Business potential and markets -- 3. Recognizing and mitigating risks -- 4. Strategies for success in emerging Myanmar -- 5. Epilogue: opportunities and challenges in an emerging Myanmar -- 6. Web resources -- Notes -- References -- Index; Access restricted to authorized users and institutions N2 - This book is a practical and comprehensive guide to succeeding in doing business and investing in emerging Myanmar, formerly known as Burma. It covers the newly emerging country's history, geography, demographics and market size, political environment, economic conditions and industries, legal framework, cultural idiosyncrasies including religious issues. It also discusses language, beliefs and customs, business etiquette and attitudes, management and working styles, meetings and decision making, and negotiation strategies that work. It identifies incentives offered with regard to tax relief and repatriation of profits, the various sectors that are opening up, and where opportunities for participation exist. It also highlights the risks inherent in entering an emerging and new market economy and suggests ways of mitigating these risks. Strategies for success in an emerging Myanmar are propounded for both investors and businesses. This book allows for a deeper understanding of the business environment in Myanmar. You will be better able to evaluate the risk factors and options available and then make meaningful investment and business decisions UR - https://ebookcentral.proquest.com/lib/aitie/detail.action?docID=1048422 ER -