TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
AU  - Whittington,Richard
TI  - Exploring corporate strategy
SN  - 9780273687399 (pbk.) :
AV  - HD30.28 
U1  - 658.4012 JOH 
PY  - 2005///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
N1  - Previous ed.: 2002; Includes bibliographical references and index; Part I.Introduction -- 1.Introducing strategy -- Commentary on Part i.Strategy lenses -- Part II.The strategic position -- Introduction to part II. -- 2.The environment -- 3.Strategic capability -- 4.Expectations and purposes -- Commentary on part II.Coping with complexity: the 'business idea' -- Part III.Strategic choices -- Introduction to part III.5.Business-level strategy -- 6.Corporate-level and international strategy -- 7.Directions and methods of development -- Commentary on part III.Strategy selection -- Part IV.Strategy into action -- Introduction to part IV.8.Organising for success -- 9,Enabling success -- 10.Managing strategic change -- Commentary on part IV.strategy into action -- Part V.How strategy develops -- Introduction to part V -- Understanding strategy development -- Commentary on part V.Strategy development in organisations
N2  - An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations
ER  -