TY  - BOOK
AU  - Barringer,Bruce R.
AU  - Ireland,R.Duane
TI  - Entrepreneurship: successfully launching new ventures 
SN  - 9780273761402 (pbk.) :
AV  - HB615 .B374 2012
U1  - 338.04 BAR 
PY  - 2012///
CY  - Boston, [Mass.], London
PB  - Pearson
KW  - Entrepreneurship
KW  - New business enterprises
KW  - Business and Management
KW  - ukslc
KW  - thema
N1  - Includes bibliographical references and index; Part I.Decision to become an entrepreneur -- 1.Introduction to entrpreneurship -- Part 2.Developing successful business ideas -- 2.Recognizing opportunities and generating ideas -- 3.Feasibility analysis -- 4.Writing a business plan -- 5.Industry and competitor analysis -- 6.Developing an effective business model -- Part 3.Moving from an idea to an entrepreneurial firm -- 7.Preparing the property ethical and legal foundation -- 8.Assessing a new venture\'s financial strength and viability -- 9.Building a new-venture team -- 10.Getting financing or funding -- Part 4.Managing and growing an entrepreneurial firm -- 11.Unique marketing issues -- 12.The importance of intellectual property -- 13.Preparting for and evaluating the challenges of growth -- 14.Strategies for firm growth -- 15.Franchising
N2  - 'Entrepreneurship' introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way
ER  -