Barringer, Bruce R. <br/><br/>
Entrepreneurship :  successfully launching new ventures / 
Bruce R. Barringer, R. Duane Ireland. 
 - 4th ed., Global ed. 
 - Boston, [Mass.] ;  London :  Pearson,  c2012. 
 - 589 p. :  col. ill., col. ports. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I.Decision to become an entrepreneur -- 1.Introduction to entrpreneurship -- Part 2.Developing successful business ideas -- 2.Recognizing opportunities and generating ideas -- 3.Feasibility analysis -- 4.Writing a business plan -- 5.Industry and competitor analysis -- 6.Developing an effective business model -- Part 3.Moving from an idea to an entrepreneurial firm -- 7.Preparing the property ethical and legal foundation -- 8.Assessing a new venture\'s financial strength and viability -- 9.Building a new-venture team -- 10.Getting financing or funding -- Part 4.Managing and growing an entrepreneurial firm -- 11.Unique marketing issues -- 12.The importance of intellectual property -- 13.Preparting for and evaluating the challenges of growth -- 14.Strategies for firm growth -- 15.Franchising. 
<br/><br/> 'Entrepreneurship' introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way. 
<br/><br/><label>ISBN: </label>9780273761402 (pbk.) :  £51.99 9780273761402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship.<br/>New business enterprises.<br/>Business and Management.<br/>Entrepreneurship
<br/><br/><label>LC Class. No.: </label>HB615  / .B374 2012 
<br/><br/><label>Dewey Class. No.: </label>338.04 BAR