TY  - BOOK
AU  - Hall,Sean
TI  - This means this, this means that: a user's guide to semiotics 
SN  - 9781856697354 (pbk.) :
AV  - P99 .H3 2012
U1  - 302.2 HAL 
PY  - 2012///
CY  - London
PB  - Laurence King
KW  - Semiotics
KW  - Signs and symbols
KW  - Media Studies
KW  - ukslc
KW  - Graphic design
KW  - thema
KW  - Semiotics / semiology
N1  - Previous ed.: 2007; Includes bibliographical references; 1.Signs and signing -- 2.Ways of meaning -- 3.Conceptual structures -- 4.Visual structures -- 5.Textual structures -- 6.Matters of interpretation -- 7.Framing meaning -- 8.Stories and storytelling
N2  - Semiotics is the theory of signs. Signs are amazingly diverse, from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art & literature. Our reading of signs is a part of everyday life. This book decodes the mystery of semiotics using visual examples
ER  -