TY  - BOOK
AU  - Francis,Dave
TI  - Step-by-step competitive strategy
T2  - Self-development for managers
SN  - 9780415086981 (pbk) :
U1  - 658.4012 FRA 
PY  - 1994///
CY  - London
PB  - Routledge
KW  - Strategic planning
KW  - Business strategy
KW  - thema
KW  - Business competition
KW  - Management decision making
KW  - Business
KW  - Planning
N1  - Includes bibliographical references and index
N2  - By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices
ER  -