Francis, Dave, 1941-

Step-by-step competitive strategy / Dave Francis. - London : Routledge, 1994. - x,183p. : ill. ; 21cm. - Self-development for managers . - Self-development for managers. .

Includes bibliographical references and index.

By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.

9780415086981 (pbk) : £8.99 0415086981

93042359


Strategic planning.
Business strategy
Business competition
Management decision making

Business Planning

658.4012 FRA