Step-by-step competitive strategy /
Dave Francis.
- London : Routledge, 1994.
- x,183p. : ill. ; 21cm.
- Self-development for managers .
- Self-development for managers. .
Includes bibliographical references and index.
By leading the reader through a series of steps, Francis explains the various techniques involved in strategic planning, in such areas as competitor analysis, industry trends, market segmentation, mission and system choices.
9780415086981 (pbk) : £8.99 0415086981
93042359
Strategic planning. Business strategy Business competition Management decision making