TY - BOOK AU - Linzmayer,Owen W. AU - Linzmayer,Owen W. TI - Apple confidential 2.0: the definitive history of the world's most colorful company SN - 9781593270100 (pbk.) AV - HD9696.2.U64 A674 2004 U1 - 338.76100465 LIN PY - 2004/// CY - San Francisco, Calif. PB - No Starch Press KW - Apple Computer, Inc KW - History KW - Computer industry KW - United States KW - Computing & information technology KW - thema KW - Information technology industries KW - Personal computers N1 - Rev. ed. of: Apple confidential. 1999; Includes bibliographical references (p. 307-309) and index; Includes bibliographical references (p. 245-246) and index; Includes bibliographical references and index; The genesis of Apple -- Woz\'s wanderings -- The Apple III fiasco -- Code names uncovered -- Millionaire mania -- The strangest bedfellow of all -- From Xerox, with love -- The making of Macintosh -- Macintosh Insiders -- The greatest commercial that almost never aired -- The Mac meets the press -- Mac models timeline -- Why 1985 was like 1984 -- Telecom troubles -- The remarkable rise and fabulous fall of John Sculley -- Windows: what went wrong? -- The fallen Apple -- What Jobs did next -- The Pixar phenomenon -- The Star Trek Saga -- From diesel to doctor -- The clone quandry -- The doctor\'s strong medicine -- The Copland crisis -- Happily ever Apple? UR - http://www.loc.gov/catdir/toc/ecip047/2003017567.html UR - http://www.loc.gov/catdir/enhancements/fy0715/2003017567-d.html ER -