TY  - BOOK
AU  - Shih,Clara Chung-wai
TI  - The Facebook era: tapping online social networks to build better products, reach new audiences, and sell more stuff 
SN  - 9780137152223 (hbk.) :
AV  - HD30.37 .S49 2009
U1  - 658.872 SHI 
PY  - 2009///
CY  - Boston, Mass.
PB  - Prentice Hall
KW  - Business enterprises
KW  - Computer networks
KW  - Target marketing
KW  - Relationship marketing
KW  - Affiliate programs (World Wide Web)
KW  - Online social networks
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - E-commerce: business aspects
KW  - Business communication & presentation
N1  - Includes index; The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business
N2  - This text explores the phenomenon of enterprise social networking and the steps everyone from the CEO down to the entry-level information worker must take to win in the Facebook era
ER  -