Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - Boston : Addison Wesley, c2003. - v, p. 725-862 : col. ill. ; 24 cm.

"This booklet includes Chapters 13 and 14, which were formerly only available online."

Includes bibliographical references (p. 725-737) and index.

9780321127075 0321127072

2002728265


Electronic commerce.
Internet marketing.
Information technology.

HF5548.32 / .L38 2003

658.84 LAU