E-commerce : business, technology, society /
Kenneth C. Laudon, Carol Guercio Traver.
- Boston : Addison Wesley, c2003.
- v, p. 725-862 : col. ill. ; 24 cm.
"This booklet includes Chapters 13 and 14, which were formerly only available online."
Includes bibliographical references (p. 725-737) and index.
9780321127075 0321127072
2002728265
Electronic commerce. Internet marketing. Information technology.