TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
AU  - Whittington,Richard
TI  - Fundamentals of strategy
SN  - 1408221195
U1  - 658.4012 JOH 
PY  - 2009///
CY  - Harlow
PB  - Pearson
KW  - Strategic managaement
N1  - Includes bibliographical references and index; 1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Strategic directions and corporate-level strategy -- 8.International strategy -- 9.Strategy methods and evaluation -- 10.Strategy in action
ER  -