Wickham, Philip A.

Strategic entrepreneurship [electronic resource] / Philip A. Wickham. - 4th ed. - Harlow : Pearson Education, 2006. - xxxiv, 613 p. : ill. ;

Title from e-book title screen (viewed September 29, 2008). Previous ed.: 2004.

Includes bibliographical references and index.

Part 1.The entrepreneur as an individual -- 1.The nature of entrepreneurship -- 2.Types of entrepreneur -- 3.The entrepreneurial personality -- 4.Entrepreneurship, cognition and decision making -- 5.Taking the entrepreneurial option -- Part 2.The entrepreneur in the macroeconomic environment -- 6.The economic function of the entrepreneur -- 7.Entrepreneurship and economic development -- 8.Not-for-profit and public entrepreneurship -- 9.Success, stakeholders and social responsibility -- Part 3.The entrepreneurial process and new venture creation -- 10.The entrepreneurial process -- 11.The nature of business opportunity -- 12.Resources in the entrepreneurial venture -- 13.The entrepreneurial venture and the entrepreneurial organisation -- 14.Intrapreneurship -- 15.The chaning role of the entrepreneur in the consolidated organisation -- Part 4.Choosing a direction -- 16.Entrepreneurial vision -- 17.The entrepreneurial mission -- 18.The strategy for the venture -- 19.The business plan: an entrpreneurial tool -- 20.Gaining finanical support: issues and approaches -- Part 5.initiating and developing the new venture -- 21.The strategic window: indentifying and analysing the gap for the new business -- 22.Seeing the window: scaning for opportunity -- 23.Locating and measuring the window: positioning the new venture -- 24.Opening the window: gaining commitment -- 25.Closing the window: sustaining competitiveness -- 26.The dimension of business growth -- 27.Consolidating the venture -- 28.Making your contribution: researching entrepreneurship.


Electronic reproduction.
UK :
MyiLibrary,
2008.

cis8863797 9786611771034 (electronic bk.) 9781281771032

177103 MIL


Entrepreneurship.
New business enterprises--Management.
Decision making.


Electronic books.

658.421 WIC