Enterprise in action : an introduction to entrepreneurship in an Irish context /
Colm O\'Gorman, James Cunningham.
- 3rd ed.
- Dublin : Oak Tree Press, 2007.
- xvi, 302 p. : ill., ports. ; 24 cm.
Previous ed.: 2002.
Includes bibliographical references and index.
1.Profiling Irish entrpreneurs -- 2.Entrepreneurial activity in Ireland: GEM evidence -- 3.The entrepreneur\'s story -- 4.Creativity and idea generation -- 5.Start-up strategies -- 6.The business plan -- 7.Riverside Café business plan -- 8.Perspectives on planning -- 9.Financing the entrerprise -- 10.Growth strategies -- 11.Internationalisation -- 12.Encouraging and supporting entrepreneurs -- 13.Technology transfer: exploring and exploiting research -- 14.Enterprise education.
9781904887171 (pbk.)
Entrepreneurship--Ireland. New business enterprises--Ireland. Business planning--Ireland. Small business--Management.--Ireland Industrial management--Ireland.