TY  - BOOK
AU  - Bryman,Alan
AU  - Bell,Emma
TI  - Business research methods
SN  - 9780199284986 (pbk.) :
AV  - HD30.4 
U1  - 658.0072 BRY 
PY  - 2007///
CY  - Oxford
PB  - Oxford University Press
KW  - Business
KW  - Research
KW  - Methodology
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Social research & statistics
N1  - Previous ed.: 2003; Includes bibliographical references and index; 1.Business research strategies -- 2.Research design -- 3.Planning a research project and formulating research questions -- 4.Getting started: reviewing the literature -- 5.Ethics in business research -- 6.The nature of quantitative research -- 7.Sampling -- 8.Structured interviewing -- 9.Self-completion questionnaires -- 10.Asking questions -- 11.Structured observation -- 12.Content analysis -- 13.Secondary analysis and official statistics -- 14.Quantitative data analysis -- 15.Using SPSS for Windows -- 16.The nature of qualitative research -- 17.Ethnography and participant observation -- 18.Interviewing in qualitative research -- 19.Focus groups -- 20.Language in qaulitative research -- 21.Documents as sources of data -- 22.Qualitative data analysis -- 23.Comptuer-assisted qualitative data analysis: using NVivo -- 24.Breaking down the quantitative/qualitative divide -- 25.Mixed methods reseach: combining quantitative and qualitative research -- 26.Internet research methods -- 27.Writing up business research
N2  - An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented
ER  -