Business research methods /
Alan Bryman, Emma Bell.
- 2nd ed.
- Oxford : Oxford University Press, 2007.
- 800 p. : ill. ; 25 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
1.Business research strategies -- 2.Research design -- 3.Planning a research project and formulating research questions -- 4.Getting started: reviewing the literature -- 5.Ethics in business research -- 6.The nature of quantitative research -- 7.Sampling -- 8.Structured interviewing -- 9.Self-completion questionnaires -- 10.Asking questions -- 11.Structured observation -- 12.Content analysis -- 13.Secondary analysis and official statistics -- 14.Quantitative data analysis -- 15.Using SPSS for Windows -- 16.The nature of qualitative research -- 17.Ethnography and participant observation -- 18.Interviewing in qualitative research -- 19.Focus groups -- 20.Language in qaulitative research -- 21.Documents as sources of data -- 22.Qualitative data analysis -- 23.Comptuer-assisted qualitative data analysis: using NVivo -- 24.Breaking down the quantitative/qualitative divide -- 25.Mixed methods reseach: combining quantitative and qualitative research -- 26.Internet research methods -- 27.Writing up business research.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.