Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - 1 v. (various pagings) :  col. ill., col. facsims. ;  26 cm. 
 - Prentice Hall marketing .
<br/><br/> Previous ed.: 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I.Understanding marketing management -- 1.Defining marketing for the twenty-first century -- 2.Adapting marketing to the new economy -- 3.Building customer satisfaction, value, and retention -- Part 2.Analyzing marketing opportunities -- 4.Winning markets through market-oriented strategic planning -- 5.Gathering information and measuring market demand -- 6.Scanning the marketing environment -- 7.Analyzing consumer markets and buyer behavior -- 8.Analyzing business markets and business buying behavior -- 9.Dealing with the competition -- 10.Identifying market segments and selecting target markets -- Part 3.Developing market strategies -- 11.Positioning and differentiating the market offering through the product life cycle -- 12.Developing new market offerings -- 13.Designing global market offerings -- Part 4.Shaping the market offering -- 14.Setting the product and branding strategy -- 15.Designing and managing services -- 16.Developing price strategies and programs -- Part 5.Managing and delivering marketing programs -- 17.Designing and managing value networks and marketing channels -- 18.Managing retailing, wholesaling, and market logistics -- 19.Managing integrated marketing communications -- 20.Managing advertising, sales promotion, public relations, and direct marketing -- 21.Manging the sales force -- 22.Managing the total marketing effort. 
<br/><br/> This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape. 
<br/><br/><label>ISBN: </label>9780130497154 (pbk.) :  No price 9780130336293 0130497150 9780130497154 
<br/><br/><label>Standard No.: </label>9780130497154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management<br/>Business and Management.<br/>Sales & marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT